March
Program
What:
March AWC-DC Program
Topic: Expertizing™: Positioning Yourself as a
Name Brand
In today’s world, positioning is everything. A handful of experts
dominate, out-consult, and out-sell everyone else.
Want to become known as the name-brand expert in your field, quoted by the national media on a daily basis? It’s easy—and anyone can learn how. In the past few months, our speaker Fern Reiss, CEO of Expertizing.com, has been quoted in the Sunday New York Times, The Wall Street Journal, Voice of America, Glamour, Family Circle, Newsday, Health, Redbook, The Washington Times, and many other publications. In this intensive workshop she’ll share the secrets that will propel you to expert status. Learn how to:
·
Find out which media are interested in your topic
·
Be quoted by the national media on a daily basis
·
Get on the talk show circuit
·
Write a killer press release
·
Develop media relationships that result in continued coverage
·
Stage media events to get coverage in the news and lifestyle sections
·
Develop co-op strategies to turn one-paragraph placement into full-page
placement
·
Develop and publish a book to enhance your positioning
·
Syndicate a newspaper column
·
Be in demand as a national speaker
·
Brand your company—and yourself
·
Look like an expert
·
Map out your personal expertizing plan
Fern Reiss is the author of Expertizing™: Positioning Yourself as a Name Brand, Consultants Publish, and The Publishing Game series on self-publishing. She speaks to corporate and professional gatherings and runs all-day workshops on Expertizing and publishing across the country.
Join us for an
evening of insights, networking, and professional development!
When: 22 March
2004
6:00
p.m. Networking
7:00
p.m. Dinner
7:30
p.m. Program
Where: Tivoli Restaurant
1700
North Moore Street
Arlington,
VA 22209
Tivoli is located above the Rosslyn Metro. Free parking with validation.
Cost: $37 AWC-DC members
$47
nonmembers
Students with Valid ID: $30
Retired Members: $30
Registrations
received after March 19th are subject
to a $5 surcharge. Reservations must
be made by credit
card
to confirm registration. At the event, you have the option to either
leave the reservation on your credit
card or pay by cash/check. No cancellations
are accepted
after 5:00 p.m. March 19th. Unfortunately, there are no refunds and no-shows
will be billed.
RSVP: March
19th.
Reserve early—space is limited! To reserve, complete the Program
Reservation Form.
Bring a friend, and pass this invitation along to others for a great evening
of networking!
