November 2006 Program
What: XM Satellite Radio: Exactly What It Takes to Make a Woman's Voice Heard
Join AWC-DC on Monday,
November 6, for an intimate look at XM Satellite Radio and the revolution
in women’s lifestyle programming.
Not very long ago there was little chance a radio station’s content
could be targeted exclusively toward women. The advent of satellite radio
has turned all radio programming on its ear—and quite successfully,
too!
Amy Reyer, Director of Woman’s Programming, and Courtney Heller,
Executive Producer of Women’s Programming at XM Satellite Radio
will share how they created and launched Take Five, the highly successful
XM Satellite Radio channel exclusively for women.
Here’s your chance to learn how they conceived and developed the
concept for Take Five, determined their audience demographics, designed
programming to reach that audience, targeted the very best in the business
and executed a very successful launch.
During this interactive evening you can ask them how and why XM Satellite
Radio brought on Ellen DeGeneres, Tyra Banks, HGTV, the Food Network—and
of course, Oprah and Friends. Find out what draws listeners to Chick Chat,
Broadminded, the Satellite Sisters and other great programs that really
dish up what women want to know.
If you need fresh ideas on how to target a select market segment and reach
them effectively and successfully, then you need to attend this program.
And if you’ve been wondering what all the buzz is about satellite
radio, here’s your chance to learn why you should be listening.
When: Monday,
November 6, 2006
6:00
p.m. Registration, Networking & Cash Bar
6:30
p.m. Dinner
7:00
p.m. Program
Where: Tivoli Restaurant
1700 North Moore Street
Arlington,
VA 22209
Tivoli is next to Rosslyn Metro entrance. Complimentary parking, with
Tivoli validation, next door at Marc Parking on North Moore and Wilson
Boulevard.
Cost:
$40
Members
$50
Nonmembers
$30
Students and Retired AWC Members
No cancellations after Friday, November 3 at noon. No shows will be billed.
RSVP: Pay below through AWC-DC's PayPal account or contact Elaine
Graves, 202-863-0256, or egraves@hers.com.
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